New York Giants Offensive Coordinator Kevin Gilbride to Give Marketing Lecture at Springfield College
April 10, 2009SPRINGFIELD, Mass., April 1, 2009 -- Kevin Gilbride, New York Giants offensive coordinator, who has had a stellar coaching career with several professional football teams, will deliver the 16th Annual Weckwerth Lecture, Springfield College’s premiere scholarly event in the field of sports management and recreation, on Wednesday, April 15, at 5:15 p.m., in the Townhouse Conference Room, on the campus.
The lecture will cap the college’s Sixth Annual Sport and Recreation Marketing Symposium, beginning at 11:30 a.m.
Gilbride will speak to students and others in the field of sport management and recreation on how to market yourself. Since 1990, he has been quarterbacks coach or offensive coordinator with several NFL franchises including the Houston Oilers (1990-1994), Jacksonville Jaguars (1995-1996), Pittsburgh Steelers (1999-2000), and Buffalo Bills (2002-2003). From 1985 to 1986, he was an assistant with the Ottawa Rough Riders of the Canadian Football League.
Addressing “Creative Marketing for Today’s Challenges” from 1:15 to 2:50 p.m. will be Chris Nunes, director of Parks and Recreation for the Community Associations of The Woodlands, Texas, and Johnny Jones, executive vice president/chief academic officer of Arkansas Baptist College. They hold doctoral degrees in their fields.
Marissa Gagnon, associate director for newly formed The Michael Phelps Foundation, will discuss the foundation’s creative marketing from 3 to 4:20 p.m. Gagnon is a 2003 Springfield College graduate in sport management, who went on to become Michael Phelps’ professional manager. Phelps launched his foundation in September 2008 with the $1 million bonus that he earned from Speedo for tying Mark Spitz’ record of seven Olympic gold medals. The charitable foundation promotes water safety and encourages youth swimming.
The Weckwerth Lecture and the Sport and Recreation Marketing Symposium annually bring leading experts in the fields of sport management and recreation to Springfield College to address emerging trends in these fields. The lecture is named in honor of the late Charles F. Weckwerth, who was a distinguished Springfield College professor of humanics.
Springfield College offers bachelor’s degree programs in sport management and recreation management and master’s degree programs in sport management, therapeutic recreation management, and recreation management. Career opportunities in these fields are expanding as Americans have increasingly more time and options for leisure.
Attendees at the symposium and lecture may earn .3 continuing education units. More information is available from Professor of Sport Management and Recreation Donald R. Snyder, telephone (413) 748-3272.
