"Myself and Babson College head coach Steve Brennan are both very active members within the National Association of Basketball Coaches (NABC), and we are more than pleased to do what we can to promote this cause and event,” said Springfield head coach Charlie Brock.
By wearing sneakers, participating coaches help raise awareness about cancer and the importance that nutrition and physical activity play in reducing one's risk of the disease. Additionally, this weekend helps promote the American Cancer Society as a place for people facing cancer to turn for free information, day-to-day help, and emotional support.
A collaboration between the American Cancer Society and the NABC, the Coaches vs. Cancer program brings coaches, teams and fans together to raise awareness and funds for the American Cancer Society by empowering basketball and other athletic coaches to save lives from cancer by leveraging their community leadership to support the Society.
Fans will also be able to join the effort to support the American Cancer Society. By texting the word “Coach” to 20222 any time between Jan. 21 and April 9, fans can donate $5 to Coaches vs. Cancer – and when they do, they will be entered for a chance to win exclusive prizes, like a free trip to the 2013 Coaches vs. Cancer Classic or autographed items from a prestigious coach.