The WBCA began the WBCA Pink Zone in 2007 as an initiative to raise breast cancer awareness in women's basketball, on campuses and in communities. The late Kay Yow, former North Carolina State University head women's basketball coach, served as the catalyst for the initiative after her third reoccurrence of breast cancer in 2006.
In 2007, more than 120 schools unified for this effort and helped make the inaugural year a success. In 2008, over 1,200 teams and organizations participated, reaching over 830,000 fans and raising over $930,000 for breast cancer awareness and research. The 2009 campaign raised over $1.3 million, reached over 912,000 fans, unified more than 1,600 participating teams and organizations while in 2010, over 1,800 participants came together to surpass $1,045,000 in donations and reached more than 922,000 fans across the nation.
Overall, the WBCA Pink Zone has raised nearly $3.3 Million, has reached almost 2.7 Million fans, and has unified over 4,700 participants in only four years.
The WBCA's charity of choice is the Kay Yow Cancer FundTM, in partnership with The V Foundation. The WBCA strongly encourages all donations from WBCA Pink Zone games to be given to the Fund. The late Kay Yow, the Fund's namesake and former N.C. State head women's basketball coach, served as a catalyst for starting the WBCA Pink Zone. After three bouts with breast cancer, Yow passed away in January 2009.
Springfield College plans to raise breast cancer awareness in the following ways – pink ribbons will be distributed to fans in attendance; the Springfield College women’s basketball team will be wearing pink T-shirts during warm-ups; the women’s game program will be pink; the live stats which are available by clicking here will be featured mainly in pink; and Blake Arena will be decorated with pink balloons, streamers, and signs. Springfield College is requesting fans wear pink apparel to this contest, and the first 40 students that arrive at the game wearing pink will win a free order of cheesy bread from Domino's on Boston Road.
(Photo by Cindi Williamson of Fat Dog Fotos)