The WBCA Pink Zone™ initiative is a global, unified effort for the Women's Basketball Coaches Association's (WBCA) nation of coaches to assist in raising breast cancer awareness on the court, across campuses, in communities, and beyond.
The WBCA began the WBCA Pink Zone™, formerly known as "Think Pink", in 2007 as an initiative to raise breast cancer awareness in women's basketball, on campuses and in communities. In 2007, more than 120 schools unified for this effort and helped make the inaugural year a success. In 2008, over 1,200 teams and organizations participated, reaching over 830,000 fans and raising over $930,000 for breast cancer awareness and research.
Springfield College plans to raise breast cancer awareness in the following ways – the first 100 fans at Saturday's game will be presented pink ribbons as they enter; the Springfield College women’s basketball team will be wearing pink T-shirts during warm-ups; the women’s game program will be pink; and the LIVE STATS internet service, available on the Springfield College athletics home page, will be featured mainly in pink. Springfield College is requesting fans wear pink apparel to this contest.